The ability to stream music is changing the music industry at rapid speed. Yesterday, the RIAA announced a major change to their certification standards. The company is now recognizing “1,500 on-demand audio and/or video song streams” as one album sold.
Due to this new rule, over a dozen albums received a boost in their status including Michael Jackson’s Thriller, Big Sean’s Dark Sky Paradise, Wale’s Ambition, and Kendrick Lamar’s To Pimp a Butterfly. And while some may look at this as a time to celebrate, others like Top Dawg Entertainment’s CEO Anthony “Top Dawg” Tiffith aren’t impressed with the RIAA’s latest move.
“[W]e don’t stand behind this @RIAA bs. ole skool rules apply, 1 million albums sold is platinum. until we reach that #, save all the congrats,” he tweeted. “[N]o cheat codes 2 platinum… #TDE.”
This all started shortly after the release of Rihanna’s latest album ANTI. Within hours of its alleged leak, the singer’s eighth studio was already certified platinum. Last fall, Rihanna partnered with Samsung, who purchased one million copies of ANTI to give to listeners at no cost (similar to Jay Z’s Samsung deal for Magna Carta Holy Grail). Actual physical copies will be available starting Friday.
News has surfaced today that despite the RIAA certifying ANTI platinum, the LP has less than 1,000 sales. According to Hip-Hop DX, “the chart reports that ANTI sold 15,896 album equivalent units, 460 album sales and more than four million streams.” And this has everyone buzzing.
What do you think of the RIAA’s new rules?
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