Rihanna’s newest album, ANTI, caused the exact stir that most people expected. Following its surprise release, the LP was streamed 1.4 million times in less than 24 hours, and soon after, was certified Platinum by the RIAA. Despite controversy surrounding Billboard’s count, the RIAA has once again announced new rules.
According to the RIAA’s official site, “1,500 on-demand audio and/or video song streams = 10 track sales = 1 album sale.” This change has bumped up the status of more than a dozen album titles include The Weeknd’s Beauty Behind the Madness (2x Platinum), Kendrick Lamar’s To Pimp a Butterfly (Platinum), Michael Jackson’s Thriller (32x Platinum), Wale’s Ambition (Gold), Big Sean’s Dark Sky Paradise (Platinum), and more.
“For nearly six decades, whether it’s vinyl, CDs, downloads or now streams, the Gold & Platinum Program has adapted to recognize the benchmarks of success in an evolving music marketplace,” said Cary Sherman, Chairman and CEO, RIAA, in a press release. “We know that music listening – for both for albums and songs – is skyrocketing, yet that trend has not been reflected in our album certifications. Modernizing our Album Award to include music streaming is the next logical step in the continued evolution of Gold & Platinum Awards, and doing so enables RIAA to fully reward the success of artists’ albums today.”
Take a look at the full details on RIAA now.
Photo Credit: The Guardian